You probably already know how important SEO is, and maybe you have an idea on how you can use it to grow and meet your business objectives. But in life there is always a fair and the right way of doing things and the naughty way of doing them, it all depends on your choice. In the same sense, SEO can be used ethically or unethically with each of the practice having its advantage and disadvantage. We firmly recommend the ethical way of doing it, which is basically referred to as White hat SEO.
In simple words, white hat SEO is using techniques ensures that your website performs well in SERPs without cheating. The opposite usually referred to as black hat SEO, involves using numerous spamming methods.
White Hat SEO technique does not only follow guidelines set by search engines but also ensures that content, whether in the form of text, images or videos, indexed by these engines is the same content visible to human users. This means that white hat SEO only focuses on the readability of content, relevance, and the structure that people will understand and not get confused on the way. Which also means that content created will be valuable to the user whether they purchase your product/services or not.
Techniques used in white hat SEO:
Keyword usage and keyword research
Black hat SEO uses keywords to ‘manipulate’ the search engines, and while this may offer a temporal solution, the long term implications are disastrous to your business or your business. Keywords do hold value, but today keyword must be used correctly. By today, we mean that few years back, using it incorrectly for instance stuffing could have its advantage in one way or another but today search engines such as Google usually ignore keyword stuffing in Meta descriptions and only pick them when used appropriately in the title, on the sub-title and throughout the text; that’s what white hat SEO is all about.
As previously noted, white hat SEO focuses on the value of the content whether the user will purchase your product or not, which would mean adding backlinks to the website. But all links aren’t equal, sometimes adding a wrong link can get you penalized or even blacklisted by search engines. Before adding a link ask yourself whether it’s highly regarded by search engines, or whether its relevant to the content you are creating and whether it’s linking to you naturally.
There is a saying that content is the king, and it’s true when it comes to white hat SEO. The content created should not only be relevant as previously mentioned but should also be unique, original and does not infringe others intellectual property right. This is the only way of optimizing your site for search engines because they usually serve up what they believe to be most appropriate.
Good content structure
Search engines must understand the content you create, which means the better the structure the more chances you have of ranking on search results. Good structure means title, a good title with subheading and bullets points if necessary. Contents that are well written with no grammar, spelling mistakes also contribute when it comes to white hat SEO. For images or videos, they should have a title, ALT tag, as well as a detailed description when appropriate, and if there is a need, gives credit to the source.
Using unethical SEO techniques will leave your site banned from search engines, which as you are aware may result in a drastic drop in your sire traffic. White hat SEO requires a great deal of effort, it’s not for the lazy and you should not expect an instant result, but it will give your business credibility, leave alone lifetime traffic. Birmingham internet marketing consultant and many other SEO professionals usually help improve ranking using ethical means. If you decide to go online marketing route alone, it’s very recommended that you find a way to use white hat SEO.
The most important thing to keep in mind is why you are implementing SEO; to increase traffic, build an exciting, a scalable and a long-term large business, and these other shoddy won’t do that, using them means you are willing to trade short-term gain for a long-term success.