Whether you’ve launched a commercial or a personal website, optimization is imperative for reaching the largest possible audience. Search engine optimization (SEO) refers to a range of techniques that improve the positioning of a website on the search engine results page for keywords of preference. A number of these techniques can be executed without the involvement of professionals in the field.
Wondering how to do optimization on your own? Here are some of the most important steps to undertake in an attempt to attract a larger target audience.
Write Quality, Niche Content
Content creation has become the biggest SEO staple. Over the past few years, Google introduced a couple of algorithm changes. The aim of these changes was to reduce the risk of “cheating” – the use of blackhat techniques that push forward low-quality websites. These algorithm changes prioritized the creation of quality content as an important SEO technique.
Good website content is niche and relevant. It’s unique, and it gives the target audience a lot of valuable information about a topic of interest.
Longer texts that link to reputable sources of information are essential for the execution of an effective SEO campaign. They present new ideas, or they examine a familiar topic from an alternative angle.
It’s also a good idea to stick to a content posting schedule. Uploading an article or two per month would be insufficient to maintain the good positioning of a website. The strategy should find the balance between quality and frequency of updates.
Social Media Marketing
Building a social media community, sharing content and interacting with the audience can enhance the SEO strategy. The same applies to adding social sharing buttons on your website, enabling the audience to do social media marketing instead of you.
Social channels give you links; they enable your content to go viral, and they help you establish your website’s online reputation. Such a comprehensive approach has an impact on search engine positioning, as well.
Add Tags to Your Content
The content management system (CMS) that you use should give you an opportunity to add meta tags to every page and article. Meta tags give search engines valuable information about the content of the pages.
The meta title, the meta description, and the image alt tag are some of the most important tag fields to fill out when uploading new content. It’s a good idea to add at least one primary keyword to every tag. Keep it short and relevant. Don’t do keyword stuffing or add a description that has nothing to do with the content of the page. Such strategies can contribute to optimization failure.
Use Google Analytics and Webmaster Tools
Google gives you all the tools that you need to track the effectiveness of your optimization campaigns.
Use Google Analytics to learn more about the website audience. Are these people the ones you were trying to attract? Where does your audience come from? Which pages on the website are the most visited ones? Is your bounce rate high? How much time does each user spend exploring your pages? Google Analytics will answer all of these questions.
Google Webmaster Tools is another important Google service to sign up for. It tells you which keywords your website has ranked well for, how many backlinks you’ve acquired and what are your biggest SEO shortcomings.
SEO is far from challenging, but it requires daily efforts. Work consistently and track the performance of your endeavours. Modify the strategy components that aren’t delivering the desired results. This way, you’ll get to boost the popularity of your website within a relatively short period of time. If you decide that you would rather have a reputable SEO company do all this work for you, it’s simple enough to search online to find on in your area such as http://wiseoptimise.com which is an expert SEO company based in Sheffield. Each city has its SEO experts so just search online for a company near to you that suits your requirements.